We've been helping mid-to-small size businesses leverage the web for over 15 years...
Flexible, responsive and thoughtful in building a site that would expand as my business grew...
Christine Harmel, President
The Interactive Resource
Finance, Accounting, Investing
Real Estate Dev & Property Mgmt
Medical, Referrer and Consumer Healthcare
Legal and Legal Services
Engineering & Technology
Today, every organization is in the publishing business. Allocating resources toward clear and honest messaging signifies a big evolutionary leap forward, and one that is now comfortably within reach of nearly every size business.
Website design and development requires thoughtful planning and evaluation. Let our expertise guide you through budget and technical considerations, feasibility and scenario-reviews. We can help you make important decisions concerning your business model, project costs and scope. Typical issues addressed during this phase are:
We specialize in employing a creative and user-friendly design approach centering on your unique messaging. Whether your company requires a brochure site or e-commerce portal, our primary goal is to make your website a valuable and useful extension of your business.
We put a lot of time and effort into defining your navigation and entry points so that your link language and titling makes sense, and aligns with your visitors' expectations. In short, we are big on planning simple, user-friendly navigation systems and making sure we have alloted space in advance for info-slot features and calls-to-action.
Throughout the development and design process our clients are given review points and options. We love showing our clients new and better ways to display and layer their content so that key sales and marketing messaging is easily accessible and at eye-level.
E-Newsletters, Announcements and Other Notifications—We have a number of formats available. We'll go over your needs, and show you options that are suitable for your requirements.
Now you can quickly and easily publish professionally designed e-newsletters and run promotions while building a data base list of your prospects and customers. We can manage your e-campaigns, or can set up a self-managed newsletter account for you. Either way you'll get well-designed newsletters and an excellent, easy to understand reporting system. Within two years one of our clients parlayed a 5000 person subscriber list into a list of 25,000 subscribers—and it's still growing. Our services include:
More Calls to Action: Landing Pages and Micro Sites
Best used for very focused messaging and immediate calls-to-action, landers and micro sites are stand-alone pages that can tie into any number of marketing campaign media types such as e-newsletters, print announcements, radio and can be the perfect destination for QR codes. Landers and micro sites are relatively low-cost to implement and can offer measurable results.
Think meta-tag keywords are going to get you listed? Think again.
In the world of Google, some things have changed, and some things have not. Well written, keyword-rich copy has always been an important part of search engine placement, but meta-tags--particularly keyword meta-tags, are for the most part irrelevant. We offer research and copywriting that focuses on bringing together your products and services and your audience. We can also create bite-size messaging and call-to-action strategies for Google AdWords and other marketing campaigns.
Is your company still printing the same kinds of newsletters, brochures and sales pieces it did a few years ago? Are your customer presentations housed in large format folders just because? Are your brochures overflowing with copy and dated graphics? Do you need a more contemporary logo?
With all the affordable resources now available, every company is in a position to proudly enjoy a polished, professional profile that inspires customer confidence. By expertly refining your copy, messaging and image, by re-evaluating your information delivery in light of newer alternatives, we'll help you leverage your marketing dollars, and, better yet, help you cut down on paper and ink use by shifting some of the marketing load onto the web.
Our insight and experience
in the areas of copywriting, sales-positioning, graphics and technology can
give your business the tools you need to partner your web and print initiatives,
wisely. We call this our Marketing Plus! Services, and in the process you'll achieve a better
business focus, improved visual voice and probably get a little greener, too!
There are lots of options out there...
When it comes to e-commerce systems, it's not a one-size-fits-all world. Let us help you choose the right platform for your specific e-commerce needs.
Your site is an important aspect of your business.
On-Going Updates and Site Maintenance are critical to the health and well-being of any website. Most of our clients depend on us for timely and responsive copy changes, creative initiatives and technical support.
We specialize in providing responsive service and website updates within 24-48 hours.
Website Project Recovery Services and File Reclamation are available.
We have discreetly salvaged many a website, and have successfully transacted the problematic details of domain name ownership, FTP access and native art and programming file acquisition.
Before you buy, let us help you decide.
We've been working with technology and user-interfaces for a number of years, and have always been proponents of boxed over proprietary solutions. Still, we've seen many clients take the bait for a low-cost system only to find that implementation costs exceeded their expectations. Often small-to-mid-size businesses owners don't have the experience to know what sorts of questions and testing needs to take place in advance of making their decisions. We can help.
Did Your Know? Your domain name is a lot like a property title.
We've helped a number of our clients find the right domain names for their marketing needs. We also can provide guidance in the following areas:
Whether we build you a standard HTML site or Wordpress content management system, we'll help you choose the right hosting company for your needs.
We have worked with a number of hosting companies over the years and know what to look for in a hosting provider.
Usability Reviews, Independent Evaluations and Proofing can catch costly errors, and save post-launch headaches. With thousands of web pages behind us, MeridianWest Creative provides expert evaluations and alternative scenario planning. We are really good at catching problems early, and simplifying even the most complex content delivery and info structural issues.
We build websites designed to serve your company's goals and connect with your audience. We also create and plan effective messaging and visuals that can be used to communicate your brand across web and print. Your marketing dollars are valuable, and we can show you how to leverage those dollars into a solid, cross-platform marketing plan.
To send us a message, please complete the form bellow or contact us via details listed on the left. We'll get back to you asap.